UMBO

Defining the UOD Identity. Elevating the Brand.

The University Marketing and Branding Office (UMBO) is a key strategic division within the Directorate of Media and Public Relations (DOPR) at the University of Duhok (UOD). UMBO leads the implementation of UOD’s marketing and branding policies, ensuring that the University's image, messaging, and intellectual property are professionally managed, consistently presented, and globally respected.

Our Mission

To strengthen the reputation and visibility of the University of Duhok through cohesive branding, creative marketing strategies, and the protection of institutional identity.

What We Do

UMBO plays a critical role in shaping how UOD is seen by its stakeholders, both locally and internationally. Our responsibilities include:

• University Brand Management: Ensuring consistent use of UOD’s logo, colors, fonts, and visual identity in all digital and print communications.

• Marketing Strategy Development: Designing and implementing marketing campaigns to promote UOD’s academic programs, initiatives, events, and achievements.

• Graphic Standards Enforcement: Applying the University Graphic Standards Manual across all platforms to maintain visual integrity and institutional coherence.

• Digital and Print Asset Production: Creating promotional materials including brochures, posters, banners, infographics, social media graphics, and branded merchandise.

• Copy Integrity and Intellectual Property Oversight: Safeguarding the authenticity of all university messaging and protecting UOD’s intellectual property.

• Collaborative Campaigns: Working with colleges, departments, and units to amplify outreach and ensure alignment with the University’s strategic goals.

Strategic Branding Framework

UMBO’s work supports UOD’s long-term goals by:

• Enhancing brand recognition at regional, national, and global levels

• Supporting student recruitment, research visibility, and community engagement

• Promoting institutional excellence through creative and consistent storytelling

• Aligning communications with UOD’s Strategic Plan 2023–2038

Our brand is more than a logo — it’s a story, a standard, and a promise of excellence.

Key Areas of Focus

1. Visual Identity and Brand Guidelines

UMBO maintains and updates UOD’s Visual Identity System. This includes:

• Official logos and sub-brand architecture

• Typography, color palette, and photography standards

• Templates for presentations, reports, event banners, and letterhead

2. Marketing Campaigns

• Planning and delivering multi-channel campaigns that highlight UOD's impact

• Student recruitment drives (undergraduate, postgraduate, international)

• Campaigns supporting major events, rankings, achievements, and initiatives

3. Content and Asset Creation

• Video scripts, taglines, and messaging guidelines

• Social media content creation

• Printed collateral and digital promotional assets

4. Internal Brand Alignment

• Advising staff and departments on correct brand usage

• Ensuring consistent application of brand identity across faculties, centers, and partner units

5. Intellectual Property and Copy Protection

• Registering and monitoring usage of UOD’s brand assets

• Addressing issues of misuse or infringement

• Ensuring copyright and authorship clarity in all public-facing materials